Tous les ebooks de la collection "Management for Professionals" - Springer

303 Livre(s)
Télécharger le livre : Case Studies on Social Marketing
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Case Studies on Social Marketing
Helena M. Alves , M. Mercedes Galan-Ladero
Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental...

Editeur : Springer
Parution : 2019-02-20
Collection : Management for Professionals
PDF, ePub

83,99 €
Télécharger le livre : Effective Complaint Management
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Effective Complaint Management
Wolfgang Seidel , Bernd Stauss
This practice- and research-based book caters to the needs of executive managers who see customer satisfaction as their primary goal. The authors identify the need for an effective complaint management strategy that prevents the loss of dissatisfied customers....

Editeur : Springer
Parution : 2019-01-31
Collection : Management for Professionals
PDF, ePub

107,99 €
Télécharger le livre : HRM and Remote Health Workforce Sustainability
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HRM and Remote Health Workforce Sustainability
Leigh-Ann Onnis
This book examines the characteristics of sustainable remote health workforces and how management practices influence workforce sustainability in remote regions. It introduces the Integrated Human Resource Management (HRM) Framework for sustainable remote health...

Editeur : Springer
Parution : 2018-12-14
Collection : Management for Professionals
PDF, ePub

89,99 €
Télécharger le livre : Emerging Champions in the Digital Economy
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Emerging Champions in the Digital Economy
Xiaoming Zhu
This book presents a list of emerging and established companies which have a strong belief in the digital economy and elaborate their unique digital innovations. The companies selected for this book are from a variety of industries, including both Chinese and...

Editeur : Springer
Parution : 2018-12-13
Collection : Management for Professionals
PDF

155,99 €
Télécharger le livre : Wealth Creation in the World's Largest Mergers and Acquisitions
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Wealth Creation in the World's Largest Mergers and Acquisitions
B. Rajesh Kumar
This book highlights research-based case studies in order to analyze the wealth created in the world’s largest mergers and acquisitions (M&A).This book encourages cross fertilization in theory building and applied research by examining the links between M&A and wealth...

Editeur : Springer
Parution : 2018-11-29
Collection : Management for Professionals
PDF, ePub

83,99 €
Télécharger le livre : Digitally Deaf
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Digitally Deaf
Steven M. Stone
Companies across all industries are leveraging digital technologies to transform outdated processes and build new business models to compete in the information age. For all the publicity and hype, successful digital transformation has proven to be elusive. Numerous...

Editeur : Springer
Parution : 2018-11-27
Collection : Management for Professionals
PDF, ePub

71,99 €
Télécharger le livre : Designing Performance Measurement Systems
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Designing Performance Measurement Systems
Fiorenzo Franceschini , Maurizio Galetto , Domenico Maisano
Given our rapidly changing world, companies are virtually forced to engage in continuous performance monitoring. Though Key Performance Indicators (KPIs) may at times seem to be the real driving force behind social systems, economies and organizations, they can also...

Editeur : Springer
Parution : 2018-11-23
Collection : Management for Professionals
PDF, ePub

83,99 €
Télécharger le livre : Open Innovation Ecosystems
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Open Innovation Ecosystems
Daniel Fasnacht
Sharing information and knowledge, co-innovating with clients, communities, and competitors and adopting cognitive technology, robo advisors, crowdfunding, and blockchain reflect current socio-economic behaviour. Emerging growth regions in Asia, demographic shifts,...

Editeur : Springer
Parution : 2018-11-19
Collection : Management for Professionals
PDF, ePub

101,99 €
Télécharger le livre : Building Leadership in Project and Network Management
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Building Leadership in Project and Network Management
Hans-Werner Franz , Christoph Kaletka , Bastian Pelka , Ruggiera Sarcina
This book introduces readers to essential facilitation techniques for leadership in the contexts of project and network management. It provides method-based messages, a facilitator curriculum, and a veritable arsenal of 50 carefully selected and 'reality-tested' tools...

Editeur : Springer
Parution : 2018-11-19
Collection : Management for Professionals
PDF

59,99 €
Télécharger le livre : Co-Creation
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Co-Creation
Manuel Moritz , Tobias Redlich , Jens P. Wulfsberg
Across several industries, we are observing a paradigm shift from traditional, firm-centric and top-down value creation to more open and collaborative approaches, also referred to as bottom-up economics. The boundaries of firms dissolve and external actors (customers,...

Editeur : Springer
Parution : 2018-11-19
Collection : Management for Professionals
PDF, ePub

89,99 €
Télécharger le livre : Distribution Strategy
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Distribution Strategy
Livio Moretti
This unique book helps business executives to improve their company's business performance by showing how to build an effective and future-proof distribution channel, and adopt effective commercial policies and value-based pricing strategies.For the first time, an...

Editeur : Springer
Parution : 2018-11-02
Collection : Management for Professionals
PDF, ePub

95,99 €
Télécharger le livre : Chinese M&As in Germany
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Chinese M&As in Germany
Lei Chen , Zheng Tang , Jan Y. Yang
Chinese companies have been increasingly active in outbound investment in recent years, with Germany the third largest destination in Europe. Adopting an analytical approach and utilizing case studies and expert interviews, this book examinesChinese mergers and...

Editeur : Springer
Parution : 2018-10-30
Collection : Management for Professionals
PDF, ePub

59,99 €
Télécharger le livre : Digitalization Cases
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Digitalization Cases
Maximilian Röglinger , Nils Urbach
This book presents a rich compilation of real-world cases on digitalization, the goal being to share first-hand insights from respected organizations and to make digitalization more tangible. As virtually every economic and societal sector is now being challenged by...

Editeur : Springer
Parution : 2018-09-20
Collection : Management for Professionals
PDF, ePub

59,99 €
Télécharger le livre : Case Studies in Strategic Management
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Case Studies in Strategic Management
Andreas Biagosch , Gunther Friedl
Most business schools use case studies in their courses. However, these are typically based on past cases and assigned to students to solve. This book describes a new approach for teaching with case studies, which was developed and applied successfully at TUM School of...

Editeur : Springer
Parution : 2018-09-08
Collection : Management for Professionals
PDF, ePub

71,99 €
Télécharger le livre : Mastering Disruption and Innovation in Product Management
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Mastering Disruption and Innovation in Product Management
Christoph Fuchs , Franziska Golenhofen
This book is an essential guide or foundational toolkit for anyone who is involved in the process of developing, offering or selling any type of product or service. Based on how to surf on the waves of innovation and the principle of “form follows function” (System...

Editeur : Springer
Parution : 2018-09-07
Collection : Management for Professionals
PDF, ePub

68,39 €
Télécharger le livre : IT Management in the Digital Age
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IT Management in the Digital Age
Frederik Ahlemann , Nils Urbach
This book examines the massive changes currently taking place in the business world and commonly known under the label “digitalization.” In addition, it describes the significant impacts of technological innovations on processes, products, services and business...

Editeur : Springer
Parution : 2018-09-05
Collection : Management for Professionals
PDF, ePub

56,39 €
Télécharger le livre : Marketing Wisdom
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Marketing Wisdom
Kartikeya Kompella
This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. To ensure sufficient depth of coverage, the contributors have taken the essence of their earlier books and...

Editeur : Springer
Parution : 2018-08-30
Collection : Management for Professionals
PDF, ePub

71,99 €
Télécharger le livre : Start-up
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Start-up
Tom Harris
Many people dream of starting their own business one day, but are not sure how to make it a reality, or whether they will succeed. In this book the author presents a comprehensive user guide for aspiring entrepreneurs, and provides expert advice and guidance on every...

Editeur : Springer
Parution : 2018-08-07
Collection : Management for Professionals
PDF, ePub

59,99 €
Télécharger le livre : Implementing Integrated Business Planning
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Implementing Integrated Business Planning
Collectif
This book provides comprehensive guidance on leveraging SAP IBP technology to connect strategic (to be understood as long term SC&O), tactical and operational planning into one coherent process framework, presenting experience shared by practitioners in workshops,...

Editeur : Springer
Parution : 2018-07-23
Collection : Management for Professionals
PDF, ePub

77,99 €
Télécharger le livre : Future Telco
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Future Telco
Peter Krüssel
This book examines the extensive changes in markets, technologies and value chains that telecommunication companies are currently confronted with. It analyzes the crossroads they have reached and the choices that now need to be made – to be a bit pipe or a trendsetter...

Editeur : Springer
Parution : 2018-07-23
Collection : Management for Professionals
PDF, ePub

71,99 €
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